After weeks of news of tariffs causing price increases in other industries, the two biggest players in the luxury Swiss watches have finally reacted.

Rolex and Omega price increases have not yet been officially confirmed.

We contacted Rolex and Omega late Friday to confirm, and neither has responded.

However, a senior salesperson at the oldest watch dealer in the US, Boston-based authorized Rolex and Omega dealer, Shreve, Crump & Low, has published news of the price increases via LinkedIn and Instagram.

While we cannot count this as an unofficial confirmation, knowing that such communication by any authorized retailer, without permission from top brand executives at Rolex and Omega, would not be acceptable, makes it a de facto confirmation.

Based solely on this source, Rolex is expected to raise its watch prices in the US market by 3% on May 1, 2025. Omega is expected to raise its watch prices by approximately 5-6% on the same day.

The price increases come in response to import tariffs from Switzerland into the United States rising by 7% earlier this month (from 3% to 10%), which had already caused other brands to raise prices.

One brand that operates on a sales model similar to Rolex is Hermès. You cannot walk into a Hermès boutique and buy a Birkin handbag, just like you cannot walk into a Rolex boutique and buy a stainless steel GMT-Master II.

Hermès intends to “fully offset” tariffs with higher US prices, according to an article by Reuters. Rolex or Omega would have to raise retail prices by a double-digit percentage to fully offset the new tariff costs of importing into the US, and they did not go that far, despite seeing Hermès doing exactly that.

It’s worth noting that Rolex already raised prices in the US earlier this year.

With higher import tariffs on the horizon (following the 90-day reciprocal tariff pause, which ends in early July), the initial tariff-driven retail price increases from Rolex, Omega, Hermès, and others, could be just the start.