the World’s Biggest Watch Show is Watches and Wonders Geneva, which replaced both long-running international watch shows (Baselworld and SIHH), making it the world’s preeminent in-person watch show. A total of 55 watch brands, including Rolex, Tudor, Cartier, Jaeger-LeCoultre, and TAG Heuer, are exhibiting at the 2024 Watches and Wonders Geneva show, (from April 9, 2024, to April 15, 2024).