Earlier this year, European retailer Bucherer made a major acquisition of US retailer Tourneau, and automatically entered the hot US market. Aurum Holdings, owner of UK retailer Watches of Switzerland has also been making some significant moves into the US market.

Last year they took over management of Wynn & Company watches which is now rebranded as Watches of Switzerland. They also took over management of the Rolex boutique, also in the Wynn. And they are reportedly set to take over another mono-brand boutique in the same mall, but the brand has not yet been disclosed.

Watches of Switzerland will also soon be entering the New York City market for the first time with a new flagship store coming to Soho this Fall. Following the Soho store will be the second flagship at the new Hudson Yards complex in March 2019.

It’s worth noting that Hudson Yards is the largest private real estate development in the history of the United States and the largest in New York city since the Rockefeller center.