In 1978 the Tissot PRX was first created, and for 2021 the company, now owned by the Swatch Group SA, has re-issued the watch.
Following the lead set by the likes of Audemars Piguet with their Royal Oak, and Patek Philippe with its Nautilus — both designed by Gerald Genta — every watch price point from the lowest to the highest has integrated metal bracelet wristwatches. To say it’s a trend in the watch industry, would be a huge understatement. Everyone is making them now.
Machined in a 316L stainless steel case measuring 40 mm x 10.4 mm, and weighing 130 grams with the integrated steel bracelet, the Tissot PRX looks a lot like Autodromo’s Group B Series 2 watch, which in turn looks similar to the legendary Audemars Piguet Royal. The Autodromo watch has a mechanical movement, so it’s naturally priced higher and comes at almost three times the price. A Royal Oak by comparison, if you can find one new, is just under $23K, or about 60 times the price.
Clearly, this general type of watch, with an integrated metal bracelet, is available at numerous price points, and that’s great for consumers who have a desire for the look without money to buy the original Gerard Genta creation that effectively started it all in 1972.
A Swiss quartz ETA F06.115 movement, from the Swatch Group SA owned ETA group, powers the hours, minutes, seconds, and date. A sapphire crystal and snap-on caseback protect the watch from the elements and water-resistance is rated at 100 meters. Baton-shaped hands and applied hour markers with a printed minute/second track indicate the time
Securing the bracelet to the wrist is a butterfly clasp with push-button release. At launch, the PRX comes with either matte brushed silver, blue, or black dial. Retail is $375.