We are here in Basel and as a prelude to the Baselworld show – which starts tomorrow – Tudor gave us a preview of their new North Flag timepiece. It is powered by the brand’s first in-house movement, which took 5-years to develop, according to Davide Cerrato, Head of Marketing and Product Development. It is also their first COSC certified movement.

The North Flag is a completely new timepiece within Tudor’s lineup. However, like most of their watches, it’s inspired by the past. From the Ranger/Explorer-style case and dial to the integrated bracelet (a la Rolex Oyster Quartz reference 1530), there are multiple Tudor and Rolex cues.

The 40 mm diameter case is stainless steel with a steel bezel that features a black ceramic outer edge. The dial is matte black with white applied hour markers (with numerals at 12 and 6), white arrow-shaped hour hand, white minute hand, yellow accented second hand, a crescent-shaped power reserve indicator at 9 o’clock and an instantaneous date display at 3 o’clock.

The new in-house movement (caliber MT 5621) is automatic, beats at 4Hz, and boasts a 70-hour power reserve. It uses a silicon balance spring and has a variable inertia balance wheel, with a traversing balance bridge which makes the regulator assortment more robust. And as mentioned above it is the brand’s first foray into COSC-certified movements. Not to mention the first open caseback.

Please note, the movements are not made in Bienne, where Rolex movements are manufactured. They are Swiss but are not made to as high of a level as Rolex, as that would cost much more and these are priced close to what ETA-based Tudor watches run for.

The Tudor North Flag is available in your choice of steel bracelet with alternating polished and brushed finishes or a black sporty textured leather strap with yellow contrast stitching and yellow backing. Retail is $3,550 on strap and $3,675 on bracelet.

For more, visit Tudor.

Posted by:Jason Pitsch

Jason is the founder of Professional Watches and specializes in writing, product photography, and digital marketing.