At the 2018 Geneva International Motor Show, Parmigiani Fleurier, fittingly, unveiled a new Bugatti Type 390 watch to commemorate the Bugatti Chiron Sport, which also debuted at the show.

Like past Bugatti x Parmigiani collaborations, this has a 12° articulated, wedge-shaped case (measuring 42.2 mm x 57.7 mm) that is 18.4 mm at its thickest point. The case is made of white gold and has black carbon fiber inserts on the flanks.

Customers will be able to select the materials of the case and buckle, the colors and stitching of the leather strap, their desired color for the sapphire crystals and more. In this regard, Parmigiani Fleurier guarantees each unique combination to be a one of a kind piece.

Some interesting technical features include an extractable crown and a magnifying glass to view the tourbillon.

The watch is driven by caliber PF390 which beats at 4Hz, measures 25 mm x 37.5 mm, has 302 components, 32 jewels, 2 series-coupled barrels and is good for 80-hours of power reserve. The manually wound movement drives hours, minutes, a 60-second flying tourbillon, and power reserve indicator.

Retail on the Parmigiani Fleurier Bugatti Type 390 is $300,000 and it will be available in June 2018. Presumably, owners will be able to match elements of the watch with an actual Bugatti supercar.