October is Breast Cancer Awareness month and there’s currently an auction running until the end of the month, called “The Pink Dial Project” that was designed solely to support research and awareness for Breast Cancer.

This is the inaugural year for The Pink Dial Project and it’s intended to be an annual fundraising event. The auction started earlier this week, on October 25, 2021, and ends this Sunday, October 31, 2021.

A total of nineteen brands plus one watch artist have donated to The Pink Dial Project, and Eric Ku, a well-known collector, who owns the online auction platform Loupe This, is running the auction.

The auction features unique timepieces (plus a Julie Kraulis Tank Louis Cartier unique print) — from Airain, Anordain, Ball, Baltic, Bamford, Bulgari, IWC, Jacques Bianchi, Longines, M.A.D., Montblanc, Oris, Panerai, Piaget, Rado, Roger Dubuis, Sinn, TAG Heuer, Zenith — that highlight the color pink and each winning bidder will receive a one-of-a-kind watch (or artwork) that can be worn and enjoyed, all while contributing to a good cause.

Learn more at Loupe This.