The 95th Oscars air Sunday, March 12th, starting at 8 pm Eastern Time, live from Dolby Theater, Hollywood on ABC — and Rolex is once again a sponsor of the ceremony.

In the antechamber at the Oscars, a lounge space where nominees and presenters gather before and after stepping onto the stage — known as the Greenroom — Rolex customizes the decor of the room each year.

While green is a color that’s been long associated with Rolex, judging from recent years, such as 2020 and 2021 — the color did not dominate the room decor. This year is different, and from the official Rolex release it’s clear that the abundance of green is not a tribute to the color synonymous with the brand, instead according to Rolex “it is a celebration of our natural world. It is a way for Rolex to poetically express its commitment to the preservation of our ecosystems as part of its Perpetual Planet Initiative.”

“Designed according to a palette of neutral tones and shades reminiscent of plants, the Greenroom presents itself as a peaceful space, a garden where guests can truly relax. Drawing inspiration from the heart of the rainforest, it is adorned with woven materials. Its walls, upholstered in natural tones, form a cocoon, punctuated by ornamental objects in the shapes and colors of tropical vegetation. A ceiling of exotic leaves evokes a lush canopy, while a curtain of carved bamboo creates a welcoming alcove. Bespoke furniture with smooth, round contours completes the elegant picture.”

Based on the theme of the Oscars, Rolex is certainly going green this year but will that carry over to any new watches? We’ll see soon enough. The upcoming Watches and Wonders 2023 trade fair begins March 27th in Geneva, where Rolex — which is a longstanding annual tradition — is set to announce its new 2023 timepieces on opening day.

 

Photos by Rolex.